The world of online grocery shopping continues to evolve. How do we wrap our heads around consumer behavior in this new world?
Kroger/84.51 set out to investigate online grocery shopping and find answers to a set of challenging questions. How are consumers searching and building their baskets? Where & when do they shop, and what categories are they buying? What else are consumers doing while they shop, and how do experiences across retailers compare?
By tracking observed digital behavior and triggering surveys during the shopping experience, Kroger shed light on this still-new phenomenon.
- Unique insights on the topic of online grocery shopping, especially “basket building” and "cross-shopping"
- How to transform consumer behavioral data to key metrics, and ultimately drive change to solve problems