IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

How Insights Is Evolving to Fuel Customer-Centric Growth

What is “customer-centricity”?

It can mean the difference between research that grows and flourishes versus research that stalls.

In the dynamic environments of today, corporate insights functions must evolve. In this session, we will examine both opportunities and challenges facing today’s global insights leaders.

By understanding how the insights function is evolving in peer organizations, attendees will be able to benchmark their own function and adapt their strategy. Attendees will be able to use the data and insights from the session to motivate team members to become more focused on business impact. Attendees will be able to use the data and insights from the session to promote more broadly within their organization the role of insights in driving competitive advantage.

Key Takeaways

  • Understand key barriers to embedding customer insights into operations
  • Learn how the insights function is evolving in terms of capability and capacity
  • Learn how to improve the business impact of insights to drive competitive advantage

 

Speaker(s)

  • Katherine Ephlin – Gongos

    Chief Operating Officer, Gongos

    Katherine brings over 25 years of experience in insights, marketing, and strategy to her role in leading Gongos’ practice areas to activate on their promise to guide organizations toward customer centricity. 

  • Andrew Cannon – GRBN

    Executive Director, Global Research Business Network

    Andrew is passionate about the role that research businesses have to play in enabling decision makers to both make better decisions and to be more customer- and citizen-centric. Andrew is also passionate about the role that national associations have to play in promoting and protecting the research industry.

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Wednesday, Oct. 23, 2019
3:40pm to 4:25pm EDT