What is “customer-centricity”?
It can mean the difference between research that grows and flourishes versus research that stalls.
In the dynamic environments of today, corporate insights functions must evolve. In this session, we will examine both opportunities and challenges facing today’s global insights leaders.
By understanding how the insights function is evolving in peer organizations, attendees will be able to benchmark their own function and adapt their strategy. Attendees will be able to use the data and insights from the session to motivate team members to become more focused on business impact. Attendees will be able to use the data and insights from the session to promote more broadly within their organization the role of insights in driving competitive advantage.
- Understand key barriers to embedding customer insights into operations
- Learn how the insights function is evolving in terms of capability and capacity
- Learn how to improve the business impact of insights to drive competitive advantage