Want to accelerate timelines? Foster closer customer collaboration?
If your team is still relying mostly (or exclusively) on in-person research and survey-based field tests for product testing, it’s time for a change.
Today’s leading innovation teams are applying Agile principals that foster customer collaboration and rapid iterative feedback during product development.
Join us to learn how to embrace new online research tools. Come see how to embed in-context learning earlier in development.
In this session, Johnsonville Senior Consumer Insights Manager Karen Kraft and Digsite CEO Monika Wingate will share how Johnsonville is using Agile qualitative technology to embed context and usability into their product testing. They will also discuss the benefits of implementing online qualitative into your research.
- How online qualitative can improve both speed and quality of product testing
- Innovative approaches you can use to implement agile product development
- The role of online qualitative versus quantitative research