Sports seems to bring out the best in storytelling — drama is built in and the main characters are men and women everyone can identify with who follow the ultimate, heroic journey.
Sports are often nostalgic for viewers, as well, with resonance at a collective, societal level. However, not all sport storytelling is created equal.
The plot and constructs of sports stories are often very similar. What differentiates one brand or piece of content from another? And how do you deconstruct and quantify the essence of powerful storytelling to stay current and to appeal to today’s consumer?
See how a holistic approach to qualitative and quantitative methods, combined with advanced analytics, can be used to assess the characteristics of effective storytelling in sport. And learn how to evaluate specific brands, individuals, and media owners with those metrics to identify new opportunities.
Leirvik and Poicicio will explain how to apply a model for storytelling to business outcomes, providing insight into how ESPN has used the framework to inform content development and brand positioning.