More than ever, brands benefit when viewed by consumers as champions of worthwhile causes. But these efforts must be genuine.
Committed to improving the lives of people around the world in a material way and understanding the surging interest in biodegradables, safer chemistries, and the circular economy, Eastman wanted to gain faster and deeper insights from consumers to inform its material innovations.
This session will detail how the company developed a research community of sustainability-minded US consumers that bolstered its material innovation pipeline and positioned the company as a thought leader.
Justin and Jenn will introduce you to a variety of approaches to using consumer touchpoints that can help your brand stay ahead. Gain insights into consumer trends across the food, apparel, electronics, and personal care industries. Learn to position yourself as a thought-leader within your organization and the industries you serve.