It’s as important to feel good about how you look on the outside as it is to feel good on the inside. In fact, they’re different sides of the same coin.
This was the poignant and unmet need Walgreens discovered among cancer patients experiencing the ravaging effects of treatment on personal appearance, including hair loss. During the research to develop a program to address this finding, the company recognized an opportunity to reach a broader audience.
Come along on this remarkable insights journey in which the search for something specific led to a greater, more impactful discovery.