In a world where time matters and Agile solutions are on the rise, the fear of losing the emotional connection to consumers is high. Is it possible to embrace new techniques but still understand the emotions behind behaviors?
Join Liberty Mutual and the Engine Group as we share how marrying new and traditional techniques can provide a deeper understanding of consumer needs and competitive differentiation to help inform more personalized product solutions. Together we monitored trends and leveraged Agile solutions to capture the emotions behind behaviors. Don’t miss this great example of how you can deploy modernized tools to inform smart marketing, product, and business decisions.