IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando
How to Strengthen Your Insight Muscle
Gina Fong — Fong Insight
Principal, Fong Insight
Gina Fong is a consumer anthropologist and principal at Fong Insight, a marketing consulting firm based in Chicago, Illinois. She integrates creative problem solving, engaging storytelling, and analytical moderating to help her clients develop game- changing strategies for their business challenges. Gina brings the consumer to life within an organization, helping teams channel consumer insight to surprise and delight their audience across the entire consumer journey.