Can insight-process knowledge be transferred from one industry to another?
Tide, Shakira, and Miller Light all have their fans and specific audiences. While brand building may be vastly different from industry to industry, much can be learned by noting what works and what doesn’t in another sector.
Learn from a consumer research pro who draws upon experiences from leading insights teams at P&G, SABMiller, and Sony Music. See how industries can learn from each other to garner audience-centric insights and balance big data and advanced analytics with more traditional qualitative and quantitative market research.
The source of data and methodology is secondary. How it helps you understand the audience and drive business decisions is what really makes the difference.
- How to balance qualitative research depth and insight with big data breadth and scale for the best possible insights
- How to influence organizations to steer clear of both data avoidance and data overreliance.