Want to talk about an unusual situation? How about a team focused on one very important customer with millions of guest experiences?
That was the challenge facing Coca-Cola’s McDonald’s Division (TMD). Come to get an inside look at S&I Connect, the AI-powered insights platform that helps to answer a variety of “what do we know about . . .?” questions.
S&I Connect taps the power of AI to field more than 100,000 business questions spread over 95,000 projects every year. In this session, you’ll see how Coca-Cola puts AI to work, using cognitive search capabilities to answer questions from validated research and social media.
You’ll also hear learnings from TMD's journey, rolling out the software to their own stakeholders inside the Coca-Cola corporation.
- Better understand how to leverage AI and Human Intelligence
- Learn smart ways to integrate insights from research and social media
- Connect enterprise brand insights with commercial insights