Agile . . . Agile Insights . . . Agile Learnings . . . Agile Research!
These days, it seems that we are all clamoring for anything and everything Agile. As corporate researchers, we want to show the C-Suite that we are living by the better, cheaper, faster mantra. But do you feel like you’re chasing your tail, trying to prove just how Agile you are?
Stop worring and instead become a leader of the pack. Join Zoetis and M/A/R/C Research for some in-depth agility training.
Learn how the world’s largest animal health company used a combination of techniques, including System 1 & System 2 learnings, along with Agile principles to quickly build, evaluate, and optimize an advertising campaign.
- Just as important as speed of discovery is the quality of insights.
- Fail fast so you can succeed more quickly! A truly effective Agile process is a different approach to research and requires researchers to think beyond slower, all-encompassing research phases. Rather than answering every information need, we need to instead break the marketing challenges down to smaller morsels of insight that can accelerate and feed the creative process.
- Agile research fosters collaboration between brand, marketing, agency and insights teams — perhaps the most powerful (and empowering) Agile benefit!