You want to take advantage of the latest trends, but how do you do so in a way that’s not already being done, or easily copied by the competition?
Using an interactive case study, our presenters will demonstrate the principles and process for using inspiration from analogous and connected categories to carve out compelling, ownable and actionable angles on trends, which ultimately lead to innovative ideas that drive real growth.
- Principles for “sculpting" trends
- A process for where and how to explore inspiration
- identifying and utilizing analogous inspiration to reveal new possibilities for current/emerging trends
- How to translate inspiration into actionable, ownable idea