With a lower average net promoter score than the IRS, the pay TV industry certainly has its customer experience challenges. Determined to reverse this sentiment, DISH Network turned to insights to connect with consumers on an emotional level.
Hear firsthand how the company used a multi-methodology approach to truly understand attitudes and needs of key audience segments and uncover how DISH is effectively positioning itself in what has historically been viewed as a sea of sameness.
- How to connect and stay top of mind with strategic audiences at a critical time in a brand evolution
- How to build upon learnings as the objectives evolve from exploration to execution and how to select the right research methods along the way
- How videos can get you closer to your target market, give you powerful insights, and engage stakeholders (all while having fun!)