Social media and new technologies offer different ways to reach and influence consumers. Such advances also provide rich data that can inform brand choices. The increased richness adds complexity and a new level of fragmentation, making it difficult for marketers to prioritize actions. Join us to hear a case study that provides a roadmap to clear marketing priorities. The presenters will share learnings and advise at each step of the process: from how to identify and quantify consumer growth pathways, how to measure different initiatives against each pathway, and on how to put it all together to create a coherent story that sets clear priorities for the brand and enables buy-in from senior management.
- To go beyond top-line sales averages to track sub-categories and see the real impact of your actions
- Methods that allow you to track consumers’ behavior and bridge back to performance, providing deeper insights to prioritize your initiatives
- Understand and quantify consumer pathways to truly understand brand growth