Among the most frustrating aspects of a corporate researcher's job is having their insights ignored or dismissed by colleagues. Even worse is having the value or validity challenged with comments like, "This research told me things I already know." or "Why didn't you ask...?"
Want to avoid going off-course? Then you need a GPS! This presentation will reveal how to get clarity and alignment on the decisions to be made so that insights teams can keep everyone on the right path towards insights that drive success.
What you'll receive:
- An enhanced insights brief to use as a road map for future projects
- Tips for implementing a better process to align research objectives with more clearly defined business needs
- Change management guidance based on corporate department best practices