Skeptics make for bad research participants, if they'll participate at all. And trust can win over skeptics.
Join us to learn the key findings from the 9-country GRBN Trust Survey 2018.
We will show you the degree to which the general public trusts, or does not trust, market research companies in comparison to other types of organizations. As the session title suggests, the results are nothing to shout home about, but are definitely a call-to-action.
Our panel of experts will explore the drivers behind this lack of trust in research, and discuss the implications of the low level of trust has for you and the data you use, as well as for the businesses you serve.
We will wrap up the session by sharing a blueprint for action to start rebuilding public trust in what we do and improve research participation.