Authenticity, storytelling and relationships are the foundations for success in a post-Amazon retail landscape.
Join us for the compelling story about the origin of Mac & Mia – offering stylish kids clothes handpicked by a personal stylist and shipped free to your door – the evolution of their unique stylist-driven model, and how it has positioned the company for defendable success in a rapidly changing marketplace.
Presented jointly by the company's founder and president, you'll learn why Mac & Mia carry more than 100 unique children’s brands and have put a lot of care into how each item is made and the lives it touches along the way.
You'll also hear directly from the company's leaders how they use customer insights and feedback to drive higher rates of conversion, retention and lifetime value for this remarkably innovative company.
Playing in a New Retail Sandbox is an essential session for anyone interested in understanding how customer insights can drive corporate innovation and customer satisfaction.