It really is a golden age for insights and the remarkably creative, resourceful and talented professionals who work to discover them.
But it's also a time of tremendous change, with several different methodologies competiting for mindshare (and use!) with several thousand data brokers offering secondary data to compliment or replace primary data in the research mix, catalyzed by evergreen pressure to do more with less.
When that dust settles, we'll bring common sense to bear, leveraging the resources and collective wisdom of the insights community to learn, grow and succeed.
Important too, to have a little fun along the way. Join us!