A world-class thought leader when it comes to marketing, sales, consumer trends and innovation focussed on Millennials and Gen Z, Jeff Fromm has published three books focused exactly there. All three are 5-Star rated on Amazon!
Jeff will illustrate just how today's consumers are increasingly hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers. He'll also cover:
- Which trends are inclusive across generations
- The role of technology in marketing to the modern consumer
- The business case for innovation
- How emotional connections drive price elasticity
Do you know how to find your next profit opportunity? Nuanced segmentation may hold an essential key for you.
Attendees of this session will receive a copy of Jeff's newest book Marketing to Gen Z.