2018 Corporate Researchers Conference (CRC) October 8-10, 2018 in Orlando

How To Drive Profit Growth Through Youth Culture Trends

A world-class thought leader when it comes to marketing, sales, consumer trends and innovation focussed on Millennials and Gen Z, Jeff Fromm has published three books focused exactly there. All three are 5-Star rated on Amazon!

Jeff will illustrate just how today's consumers are increasingly hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers. He'll also cover:

  • Which trends are inclusive across generations
  • The role of technology in marketing to the modern consumer
  • The business case for innovation
  • How emotional connections drive price elasticity

Do you know how to find your next profit opportunity? Nuanced segmentation may hold an essential key for you. 

Attendees of this session will receive a copy of Jeff's newest book Marketing to Gen Z.

 

Speaker(s)

  • Jeff Fromm – FutureCast

    President, FutureCast

    Jeff is a world-class thought leader when it comes to marketing, sales, consumer trends and innovation. He is a contributing columnist for Forbes and the co-author of Marketing to Millennials and Millennials with Kids. His third book, Marketing to Gen Z, hit shelves in March 2018. Jeff will illustrate just how today's consumers are increasingly hyper-connected, content consuming and more likely to bypass traditional forms of marketing and listen to their peers – insights that you can deploy to benefit your team and company. 

See the full conference schedule
2018 Corporate Researchers Conference (CRC)
Tuesday, Oct. 9, 2018
8:30am to 9:15am EDT