Each year the majority of American households grit their teeth and undertake one of the most painful experiences imaginable - shopping for healthcare insurance! Trudging through seemingly hundreds of options across various providers makes this process challenging for even the savviest shopper. This decision environment makes the industry ripe for using behavioral research to truly understand and drive shopper consideration and choice. But, more importantly, how do we then apply these deep behavioral insights into retention marketing to increase its effectiveness in market and ROI? The answer is Marketing to Mindstates.
In this session, Michael Meadows from Gateway Health and Will Leach from TriggerPoint will discuss how they adopted the Mindstate Marketing process to deeply understand the four key non-conscious factors driving insurance decisions. They will then illustrate specifically how they applied behavioral design principles and tactics into retention marketing initiatives to get some of the highest performing creative to date.
In this session you will:
- Learn a practical, behavioral science-based model you can use immediately to understand people’s temporary “mindstates” and how these mindstates significantly influence consideration and choices in your industry.
- Be the first to see the entire behavioral research and design process highlighted in the upcoming book Marketing to Mindstates.