2018 Corporate Researchers Conference (CRC) October 8-10, 2018 in Orlando
Redbox / Democratizing Entertainment: Unpacking how Redbox has maintained a focus on consumer value while driving meaningful entertainment occasions
Phil Penuela – Redbox
Director of Consumer Insights, Redbox
Phil Penuela joined Redbox in 2017 to reestablish a robust Consumer Insights practice through the implementation of a number of programs and platforms that tap into consumer-centric feedback and insights for the entertainment brand. Phil has been in the research and insights industry for over 20 years in both enterprise and agency roles, and considers himself a champion for the voice of customers. Prior to Redbox, he served in similar roles at Gogo and U.S. Cellular.
Tim Hoskins – Quester
As president of Quester, Tim oversees development and spearheads innovation pipelines, vowing to keep Quester ahead of the marketing research industry and taking action to make it happen. In 2011, Tim joined Quester as vice president of Client Relations. He has been instrumental in the development of products that provide a new and unique approach for client side research objectives. Prior to Quester, Tim spent six years in sales at Palisade Systems where his technical expertise and people skills made him a highly effective sales-rep-turned-manager.