Over the past several years, there have been many important developments which, if properly implemented, can have profound impact on the successful execution and acceptance of the results of consumer & market segmentation studies.
Why attend this session?
This presentation is geared to those who wish to become aware of key methodological issues and new tools for the discovery of segments and the analysis and reporting of market segmentation studies.
What’s at stake?
The newer developments are not well-known, yet are far superior to common, traditional practice. Do it the old tried-and-true way at your peril.
In this presentation, you will learn:
- Key benefits of conducting a Segmentation
- Learn the 5 Guiding Principles of Segmentation
- Key methodological pitfalls of many current practices
- Overview of select, innovative best-in-class methods