This presentation will examine how Indeed revamped its approach to ad testing to achieve a more accountable evaluation protocol.
We will showcase how a System 1 approach to TV ad testing yields actionable results through an understanding of how an ad activates brand strategy and predicts in-market performance.
- How System 1 techniques and non-conscious measurements are applied to ad testing
- Understand the meaning of an ad and measure how well it activates brand strategy
- How to use emotion analytics to optimize ad execution