The expectation to deliver relevant, authentic content to your target audience in a cost-effective manner is at an all-time high… and we need to deliver all of the time, in real time.
How do we ensure the segments we provide to our marketing colleagues maintain a level of ‘freshness’ and reflect current market trends?
Gain insight as the presenters unveil results from a recent syndicated segmentation, which studied both attitudes and market behaviors of today’s cannabis consumer. See what was learned by profiling these niche consumers with their media usage, psychographics, leisure activities and virtually every category of product consumption.
See how profiling can be integrated with digital activation to reach the RIGHT target while generating more value from your research and marketing investments.