As never before, there is a clear need for agility in market research. Agile techniques and models to achieve flexibility, greater transparency, improved ROI and higher productivity. Many things are dictating this change – business decision making is no longer isolated but rather a connected series of micro-decisions; the pace of change in technology, budgetary pressures, accelerated time to market, etc.
Corporate researchers and market research providers will continue to drive this trend – we will explore its next stages and the agile MR tools that will lead the way forward.
- The pros and cons of Agile Market Research
- To reduce complexity by breaking down the whole project into smaller units
- To focus on continuous process improvements, scope for flexibility, consider team inputs and deliver quality products
- Key agile market research trends forecast for 2019