Very Hot Topic Alert!
Learn from this small but mighty research team about how they have partnered with the company's analytics group to fill all the pages of the customers' story – what "she" is doing and "why."
This session will outline best practices and valuable tips for integrating analytics and market research to better understand the customer and path to purchase.
- The do's and don'ts of working with analytics
- How your organization can benefit by linking actions (uncovered via analytics) and the reasons actions take place (uncovered via primary research)
See more sessions related to data analytics: "Del Taco / Leveraging The Power Of Advanced Analytics" and "Exelon / Turning Risk Into Opportunity: The Case For Combining Primary Research And Real-Time Analytics".