The New York Jets made history as the first AFL team to win a Super Bowl when on January 12, 1969 they upset the 17.5-point favored Baltimore Colts. Joe Namath was the difference-maker between the teams, but unfortunately for 50 years his talented Jets teammates have largely faded into oblivion as Joe's legend has grown. But in 2018, on the 50th anniversary of the 1968 pro football season, a new book "Beyond Broadway Joe: The Super Bowl Team That Changed Football" corrects that.
Bob's keynote presentation discusses new and reinforced research learnings realized during his two years of conversations and investigations into this momentous sports event from a half-century ago. Among them:
- Tracking down 45 key respondents
- Convincing and building rapport with strangers who had every reason to feel dubious
- Brand building
- Dealing with competition
- Creating and defining unique KPIs
- Uncovering long-lost crucial information