While technology is trumpeted as the holy grail of consumer insights, organizations continue to struggle to glean insights from the avalanche of information.
Wendy's restaurants wanted a better way to collect data directly from the point-of-brand-experience. With custom intercept, they were able to do just that. By intercepting their customers at the "moment of truth," Wendy's was able to generate an insight story from transactional data.
It's a success story that has Wendy's expanding market share, cutting costs, and inspiring organization change.
Join us for a unique session where we will challenge the "tech-first" storytelling paradigm, while re-focusing companies on the most critical insight element: customers.
Learn: How Wendy's improved their insight accuracy with in-person intercepts providing unbiased insight.