2018 Corporate Researchers Conference (CRC) October 8-10, 2018 in Orlando

Nestle Health Science / Consumers In Charge: Using Iterative Learning Sprints For Rapid, Agile, Market Response

How can your innovation teams more quickly target, design and develop for rapid market response?

Learn how focusing on behavior and using rapid, iterative approaches will meet consumer demands faster and more effectively.

We'll discuss how to identify and target "behavioral whitespace", probe conscious responses to unconscious behaviors, identify sensorial cues which drive habitual behaviors and improve product and market performance, and leverage iterative approaches to get to market faster with less risk.

Learn:

  • How to accelerate the design process through learning sprints using co-creation and co-design
  • How to more accurately probe nonconscious behavioral impact of prototypes through behavioral methods
  • How to build into packaging and product the cues which signal benefits promised by the brand

Speaker(s)

  • Greg Stucky – InsightsNow

    Chief Research Officer, InsightsNow

    As InsightsNow's Chief Research Officer Greg Stucky is responsible for the development of new methods, techniques and services for research innovation as well as the development and growth of new business initiatives. Greg has deep experience in the application of consumer behavior to product innovation. Winner of the 2012 EXPLOR award for innovation in consumer research, his work has been featured in Harvard Business Review, The LA Times, ESOMAR World, and various industry publications. He pioneered cue signals research, identifying product cues which motivate specific behaviors for the development of many successful new products and brands.

  • Dolores Oreskovich — Nestle Health Science

    Head, Global Consumer Sensory Insights, Nestle Health Science

    Dolores has extensive experience working in consumer-packaged goods in a series of diverse roles including consumer insights, marketing, sensory, quality regulatory compliance, manufacturing, and nutrition environments.  She holds a Ph.D. in Food Science and Human Nutrition specializing in Sensory Science, from the University of Illinois and a Master’s degree in Business Administration from the Katz School of Business at the University of Pittsburgh. At Nestle Heath Science, she has overall responsibility for strategic and tactical direction of the global insights team in support of the creation and/or growth of new products and brands.  Dolores has had extensive domestic and international experiences at premier supplier and client side organizations. On the supplier side, she focused on developing and evolving internal research programs, and expanding company’s expertise in the behavioral sensory and consumer research areas. On the client side, she has a proven record of accomplishment in translating consumer and sensory insights into innovative new products and that creates sustainable business growth.  She also has experiences in a wide range of industries including food, beauty, personal care, pet care, food service, beverage, snack, confection, pharmaceutical and nutrition.  During her career she has brought a consumer centric mindset across organizations she has been involved with and is an advocate for continued development of the fields of Consumer and Sensory Science.

See the full conference schedule
2018 Corporate Researchers Conference (CRC)
Wednesday, Oct. 10, 2018
11:15am to 12:00pm EDT