How can your innovation teams more quickly target, design and develop for rapid market response?
Learn how focusing on behavior and using rapid, iterative approaches will meet consumer demands faster and more effectively.
We'll discuss how to identify and target "behavioral whitespace", probe conscious responses to unconscious behaviors, identify sensorial cues which drive habitual behaviors and improve product and market performance, and leverage iterative approaches to get to market faster with less risk.
- How to accelerate the design process through learning sprints using co-creation and co-design
- How to more accurately probe nonconscious behavioral impact of prototypes through behavioral methods
- How to build into packaging and product the cues which signal benefits promised by the brand