See how a Wells Fargo study of those using assistive technology raised awareness across multiple departments. The findings personally touched and motivated designers, developers, user experience teams, and product owners to implement more accessible and usable customer experiences.
You'll get an appreciation for how the combined approach of usability and accessibility made the story and outcome of the total study stronger than either might have been on its own and learn what is needed to plan and conduct a study like this.
- The strategic competitive advantage of combining accessibility and usability testing
- How to plan and conduct a study like this
- How to achieve maximum business impact from insights gleaned from this style of research