If your research team wants to do more with less and extend existing internal capabilities with advanced analytics, you will learn in this session how best to strategically tap external expertise.
Prepare your team to work effectively with external analytics consultants for advanced needs such as market segmentation using cluster analysis and product optimization using MaxDiff or conjoint.
Just because you don't do enough of this work to justify an analytics expert on staff, you should not give up on including these valuable methodologies.
Learn via engaging, practical case studies from experts with a combined 40+ years of experience to confidently extend your team’s capabilities and maximize the value you can get with your budget by two to three times!
- A guide to prepare your team to perform strategic projects with advanced analytics
- A framework for finding the best fit for an analytics expert with your team
- A concrete list of do’s, don’ts, and best practices for making projects work well
See more sessions related to data analytics: "Ulta Beauty / Crafting A Holistic Story – Pairing Insights With Analytics" and "Exelon / Turning Risk Into Opportunity: The Case For Combining Primary Research And Real-Time Analytics".