If your organization is focused on accelerating growth and improving the success of new products and marketing programs, this session is for you!
Extract applicable tips from real-world stories of how consumer insights teams have driven organizational change. You'll learn how Pella tackled tough challenges like helping teams navigate from traditional “go/no go” testing to more agile, iterative research.
Walk away with the knowledge to evolve from more traditional methods to a “sprint” approach.
- How agile “sprint” methods work to improve the quality of innovation and insights
- The role of online qualitative approaches vs. surveys or in-person research in agile sprints
- Simple steps you can take now to prove the impact of “sprint” approaches for your company