Dubbed the “fourth sales channel,” voice-enabled technology has garnered increased attention in recent years with far-reaching implications for eCommerce, consumer journey and brand strategy.
The increased adoption of voice assistants is impacting the consumer decision journey, from search through path to purchase for the consumer goods category.
In this session, we detail the history and projected growth of this technology, as well as current consumer device usage trends. We recommend how leading companies can capitalize on the growing demands for voice technology and detail the new insights required to proactively develop their unique voice brand. By doing so, brands can gain consumer preference in this channel and position themselves as leaders in this evolving technology.
Learn how to get started optimizing voice search technology:
- Research how voice search technology and voice assistants relate to your industry, category and product today
- Put into motion tangible and testable efforts to improve your brand's accessibility on all voice assistant platforms through appropriate search terms and product development
- Proactively secure your survival in the age of "brand bypass" by beginning to develop a unique voice brand