Mobile-compatible surveys have improved feasibility, higher data quality and more diverse respondent audiences. So why are only one in five surveys 100% mobile compatible?
There remains, shockingly, a great deal of improvement and transition to be done - from long, grid-intensive, repetitive surveys to shorter, well-designed, gamified experiences that engage consumers in the research process and capture them in the moment. Brands that embrace this move stand to benefit on many levels. See how easily it can be done.