IA Converge: The Intersection of Data Science, Market Research & Analytics December 10-11, 2019 in Los Angeles
Welcome - Setting the Stage
Melanie Courtright – Insights Association
CEO, The Insights Association
Melanie began serving as CEO of the Insights Association on January 1, 2020.
Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.
John Copeland – Adobe
Vice President of Marketing Science and Customer Insights, Adobe
John is the Vice President of Marketing Science and Customer Insights at Adobe. John and his team of market researchers, analytic advisors, and data scientists are responsible for improving customer experiences and marketing performance across Adobe's Digital Media and Digital Experience businesses. John has over 20 years of experience in brand and marketing strategy, customer insights, and analytics. Prior to joining Adobe, John held leadership roles at McKinsey & Company, Accenture, Prophet, Rosetta, and ebay.
Ksenia Konkina – Engine
Head of Data Strategy , Engine
Ksenia heads up the Data Strategy Practice at Engine Insights, the research arm of the full-spectrum marketing firm Engine Group. She identifies, onboards, and manages an ecosystem of data partners and is responsible for the sales and delivery of any data-enriched engagement. Previously, Ksenia applied her passion for quality, efficiency, and process improvement to a number of operations roles in the research and political spheres. Ksenia holds a BA in Environmental Studies and an MA in Social Sciences, both from the University of Chicago.
Co-Founder and Chief Scientist, Deckchair Data
As a researcher, technologist and data scientist I have never been more excited to be part of the insights industry. Yes, things are tough right now, but I am a firm believer that the value of insights and solid decision making becomes more essential during a crisis, not less. As co-founder and chief scientist at Deckchair Data I strive to bring the best of modern analytics and research techniques to our insights clients. Prior to Deckchair I was Chief Innovation Officer and Head of Research Science at ORC International (now Engine Insights).