Learn to apply Machine Learning and Natural Language Processing to digital conversations to understand audience attitudes and drive marketing strategies.
Through a case study from a leading social media company, we explore how the company used these Narrative Analytics techniques to understand the drivers of trust and distrust of social media companies. We'll discuss how the company used these insights to drive marketing and product decisions to foster trust, especially with target audiences.
Then discover how you can put these ideas into practice, either in-house with available tools or via outside providers.
Participants will leave this session understanding how to:
- Use Machine Learning and NLP to analyze digital data and understand target audiences
- Apply Narrative Analytics insights to drive various marketing and product activities
- Get started with Narrative Analytics today