Companies are investing heavily in the Customer Experience and building data warehouses to collect and store as much information on their customers as possible. While data architects have the tools to wrangle all of this operational data, or O-data, MR professionals are needed to unlock the insights.
Hear how an IT firm, Behaim ITS, and an MR firm, Numerious Inc. were able to combine their skills to uncover key strategic insights for major corporations across many industries including telecom, energy, and manufacturing. Examples include:
- Using X-data (customer survey data, Public "sentiment" data) to explain "experiences" happening in the O-data (i.e. canceling accounts)
- Using O-data (missed delivery windows) to explain dips in customer satisfaction (X-data)
- Using both X- and O-data to develop personalized customer experiences for high-priority customers