With the advent of big data, digital marketing, and mobile everything you might be wondering whether survey-based market segmentation is still relevant. It is! But that doesn't mean that you can do it the same old way.
In this session I'll share four keys to designing and implementing a market segmentation that addresses both the challenges and opportunities presented by today's digital marketplace:
- Define and Design to Find Differences
Learn how to efficiently scope your project to ensure that you don't miss crucial emergent issues.
- Bring New Data Streams to Bear
Learn how to implement survey and behavioral data to maintain quality without overwhelming your respondents.
- Inform and Inspire Stakeholders
Learn how to capture and communicate the richness of your segments through effective storytelling.
- Take Action
Learn how to activate your segmentation in advertising, CRM systems and at consumer touchpoints.