A professor of data science at NYU and a social-science consultant for companies, Andrea Jones-Rooy makes her living from data. Yet, she consistently finds herself reminding students and clients that data is not a perfect representation of reality: It’s a fundamentally human construct, and therefore subject to biases, limitations, and other meaningful and consequential imperfections.
Andrea warns that, in this information-crazed era, we’ve conflated data with truth. And this has dangerous implications for our ability to understand, explain, and improve the things we care about.
Step away from the data frenzy as Andrea helps us question the origin and context of each data point. It’s a mindset that will promote scientifically sound research at the outset of your projects and a perspective you need to relentlessly challenge and question any data-backed finding that crosses your desk.