AI Applied: Synthesize More, Analyze Less – How AI Can Make Insight Generation Faster & Easier
In a recent article in the journal Marketing Science, researchers at MIT explained how convolutional neural networks-a type of supervised machine learning-can dramatically reduce the time and effort required to understand customer needs and identify "pearls" of insight that traditional research methods like focus groups and interviews might miss. Working with the researchers, AMS helped validate their approach against existing reference data and field test it on real studies for corporate researchers. The session will explain both the science and art behind the approach and provide evidence of its effectiveness through case examples in both B2C and B2C categories. It will also preview emerging ideas under study and development.
Speaker(s)
Tuesday, Dec. 10, 2019
1:00pm to 1:15pm PST