Artificial intelligence is the worst buzzword to happen to the social and behavioral sciences. Why? Because it is thought of as the solution rather than a pathway to get to better solutions. In this talk, we'll introduce the idea of Contextual Intelligence (CI), as the true form of Artificial Intelligence. We'll explain how context gives us the ability to use AI tools to decode trends, identify and quantify new demand spaces and make better predictions.
Most importantly, we'll talk about how CI allows us to get past the industry's perspective on trends, and actually look at the consumer's unaltered lens to identify new revenue opportunities. We'll do all this through the use of interesting use-cases leaving the audience with a solid framework and understanding of context and its value to the world of data science and research.