Who is your audience? Where can you find them? And which creatives cause them to change their behavior?
– The answers reside in their digital footprints. Learn to walk their walk and talk their talk.
When consumers interact with their web browsers and mobile devices, they leave behind a digital fingerprint providing detailed information about their interests and affinities. The value of this information transcends the assessment of the effectiveness of a campaign; it provides actionable insights into consumer behavior.
Join us to hear how a combination of digital and physical location data can be leveraged to inform brand strategy.
In this session you will learn:
- How digital footprints can provide detailed insights into who your current customers are
- How you can use these insights to inform brand strategy and find new customers
- How to use online experiments to learn how advertising influences your consumers' behavior, and how its impact differs across audiences