Benefit from the knowledge gained by Microsoft during an exhaustive and ongoing analysis and transformation of its insights supply chain.
Microsoft’s market research team is undergoing a three- to five-year journey to change how it thinks, how it works and how it contributes to the company's biggest, most important business decisions.
They know that to be an insights team at the bleeding edge of the industry, its collective mindset and approach must evolve significantly to become data-type agnostic.
The digital transformation journey is about changing the approach to insights, not the outcome.
See first hand how:
- Every aspect of the insights supply chain framework is being analyzed to drive long-term digital transformation
- A high volume and wide variety of data types is ingested, harmonized and assessed
- Access/usage of data analytic tools across the team and stakeholders can be extended by leveraging technologies such as ML and AI to increase speed and quality
- Insights are created and distributed from self-serve, real-time insights portals to videos to presentations