Getting ahead of audience preferences is a must-have for leading entertainment companies. Learn how one of the best analyzes consumer behavior and data from multiple media sources to develop creative and content that get results.
- Understand the opportunities and challenges in harnessing analytics to develop content and creative
- Assess the implications for talent and organization
- Anticipate how traditional creative talent will respond to such changes
Wednesday, Dec. 5, 2018
9:35am to 10:05am PST