Be a Member

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas.

How You'll Benefit from Membership

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

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We support our members via many programs, including...

What's your role in our community? See specifically how we can help you...

The Highest of Standards

IA's Code of Standards and Ethics for Marketing Research and Data Analytics has long been considered the covenant defining principles and rules that guide decisions, procedures and systems throughout the market research and data analytics community.
Protecting Insights Businesses in the Pursuit of Data Privacy Protections for All Americans

The Insights Association is a founding member of Privacy for America, a coalition working with Congress to modernize data privacy protection via a bold new national paradigm.
Innovative Events for Members and Non-Members

Insights Association conferences are known for providing objective, unbiased content and high-level networking. Join us at one of our events and expand your knowledge and peer network.

The Insights Association hosts some of the most widely anticipated and highly rated conferences in the market research and data analytics space. No matter your title or tenure, you’re sure to make friends and learn something new at an Insights Association event. Committed to providing objective, expert education for research practitioners and senior executives alike, topics address myriad facets of the marketing research spectrum and apply to all skill levels and career stages.
Building Knowledge & Networks

If you haven’t been involved with your local Insights Association chapter, you’ve been missing out. There will be more valued events during the coming months – right in your own backyard!

Check out what your local chapter is up to and reach out to your area contact via the links below or contact our Director of Chapter Engagement Hilary Fischer to learn more about getting involved with your local chapter. Thanks to all who provided these highlights and kudos to the volunteers who made each gathering and learning opportunity possible.