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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas.

How You'll Benefit from Membership

As the leading voice, resource and network of the marketing research and analytics community, the Insights Association empowers intelligent business decisions.

Through advocacy, education and certification, we enable our members to thrive in an evolving industry and drive actual business impact.

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We support our members via many programs, including...

What's your role in our community? See specifically how we can help you...

The Highest of Standards

IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
Privacy for America Coalition

The future of data management is now being decided with the development of a national privacy law. As a founding member of the Privacy for America Coalition, IA is working with leaders in Washington to ensure this legislation will not impede the work we do.

Pierre Le Manh, CEO North America & Global Deputy CEO, Ipsos

Member since 2017
Innovative Events for Members and Non-Members

Insights Association conferences are known for providing objective, unbiased content and high-level networking. Join us at one of our events and expand your knowledge and peer network.

The Insights Association hosts some of the most widely anticipated and highly rated conferences in the market research and data analytics space. No matter your title or tenure, you’re sure to make friends and learn something new at an Insights Association event. Committed to providing objective, expert education for research practitioners and senior executives alike, topics address myriad facets of the marketing research spectrum and apply to all skill levels and career stages.
Advocacy - Reed Cundiff

IA fights for us in the areas of data privacy, pharma and telephone research, incentive payments, taxation, and in other ways many don’t realize. Their persistent advocacy keeps the business of research flowing and allows us to concentrate on generating insights for our clients.

Reed Cundiff, CEO, Kantar NA

Member since 2017
2020: Rising to the Challenge

What a challenging, strange, tumultuous year 2020 has been. We’ve been proud to support a remarkably resilient Insights community in many ways. At the halfway mark, the numbers tell the story...