Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas.

How You'll Benefit from Membership

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive. 

Apply to be a member now

We support our members via many programs, including...

Government Affairs

Protecting your profession

Standards

Assure quality, instill trust

Legal Compliance

Mitigate risk, lower costs

Education & Training

Stay current, increase productivity, reduce costs

Networking

Cultivate support; meet new partners, discover avenues to growth

Certification

Achieve distinction and competitive advantage 

Advocacy

Promotion of research & analytics for the benefit of all

Benchmarking

Measure performance, inform strategic planning

Information & Ideas

Improve efficiency, stay ahead of trends

What's your role in our community? See specifically how we can help you...

INSIGHTS COMPANY LEADERS

CORPORATE RESEARCHERS

INSIGHTS PROFESSIONALS

INSIGHTS SERVICE PROVIDERS

DATA SCIENTISTS

EMERGING LEADERS