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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas.

How You'll Benefit from Membership

As the leading voice, resource and network of the marketing research and analytics community, the Insights Association empowers intelligent business decisions.

Through advocacy, education and certification, we enable our members to thrive in an evolving industry and drive actual business impact.

Apply to be a member now

We support our members via many programs, including...

Government Affairs

Protecting your profession

Standards

Assure quality, instill trust

Legal Compliance

Mitigate risk, lower costs

Education & Training

Stay current, increase productivity, reduce costs

Networking

Cultivate support; meet new partners, discover avenues to growth

Certification

Achieve distinction and competitive advantage 

Advocacy

Promotion of research & analytics for the benefit of all

Benchmarking

Measure performance, inform strategic planning

Information & Ideas

Improve efficiency, stay ahead of trends

What's your role in our community? See specifically how we can help you...

INSIGHTS COMPANY LEADERS
CORPORATE RESEARCHERS
INSIGHTS PROFESSIONALS
INSIGHTS SERVICE PROVIDERS
DATA SCIENTISTS
EMERGING LEADERS
Join TodayLearn More About MRA
  • The Highest of Standards

    IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
  • Privacy for America Coalition

    The future of data management is now being decided with the development of a national privacy law. As a founding member of the Privacy for America Coalition, IA is working with leaders in Washington to ensure this legislation will not impede the work we do.
    Pierre Le Manh, CEO North America & Global Deputy CEO, Ipsos
    Member since 2017
  • Innovative Events for Members and Non-Members

    Insights Association conferences are known for providing objective, unbiased content and high-level networking. Join us at one of our events and expand your knowledge and peer network.
    The Insights Association hosts some of the most widely anticipated and highly rated conferences in the market research and data analytics space. No matter your title or tenure, you’re sure to make friends and learn something new at an Insights Association event. Committed to providing objective, expert education for research practitioners and senior executives alike, topics address myriad facets of the marketing research spectrum and apply to all skill levels and career stages.
  • Advocacy - Reed Cundiff

    IA fights for us in the areas of data privacy, pharma and telephone research, incentive payments, taxation, and in other ways many don’t realize. Their persistent advocacy keeps the business of research flowing and allows us to concentrate on generating insights for our clients.
    Reed Cundiff, CEO, Kantar NA
    Member since 2017
  • 2020: Rising to the Challenge

    What a challenging, strange, tumultuous year 2020 has been. We’ve been proud to support a remarkably resilient Insights community in many ways. At the halfway mark, the numbers tell the story...
Join TodayLearn More About MRA

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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