Be a Member

How You'll Benefit from Membership

As the leading voice, resource and network of the marketing research and analytics community, the Insights Association empowers intelligent business decisions.

Through advocacy, education and certification, we enable our members to thrive in an evolving industry and drive actual business impact.

We support our members via many programs, including...

Government Affairs

Protecting your profession

Standards

Assure quality, instill trust

Legal Compliance

Mitigate risk, lower costs

Education & Training

Stay current, increase productivity, reduce costs

Networking

Cultivate support; meet new partners, discover avenues to growth

Certification

Achieve distinction and competitive advantage

Advocacy

Promotion of research & analytics for the benefit of all

Benchmarking

Measure performance, inform strategic planning

Information & Ideas

Improve efficiency, stay ahead of trends

What's your role in our community? See specifically how we can help you...

INSIGHTS COMPANY LEADERS

CORPORATE RESEARCHERS

INSIGHTS PROFESSIONALS

INSIGHTS SERVICE PROVIDERS

DATA SCIENTISTS

EMERGING LEADERS

Join Today Learn More About MRA

The Leading and Largest Association for Marketing Research and Data Analytics

The Insights Association is the leading and largest association of the marketing research and data analytics profession, with members all over the world.

Launched in 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion.
Strong leadership in standards and advocacy.

There has never been a more critical time for strong leadership in standards and advocacy for the industry, and the Insights Association offers that leadership.

Vision Critical's CEO, Scott Miller

Member since 2017
Innovative Events for Members and Non-Members

Improving quality and efficiency, exploring new methods, having more impact. These goals may be achieved with the honest perspectives, unquestioned expertise and high-level peer interaction that’s standard at Insights Association conferences.

The Insights Association hosts some of the most widely anticipated and highly rated conferences in the market research and analytics space. No matter your title or tenure, you’re sure to make friends and learn something new at an Insights Association event. Committed to providing objective, expert education for research practitioners and senior executives alike, topics address myriad facets of the marketing research spectrum and apply to all skill levels and career stages.
Chapters

These are the people who have your back. These are the people that you can count on. These are the people you can’t wait to see and talk to. These people are old friends.

Janet Baldi

Member since 2002

Insights Association’s 12 chapters provide opportunities to network with other business professionals at the local level and get education in your own backyard. Each Insights Association chapter supports the goals and mission of the association.