Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas.
How You'll Benefit from Membership
As the leading voice, resource and network of the marketing research and analytics community, the Insights Association empowers intelligent business decisions.
Through advocacy, education and certification, we enable our members to thrive in an evolving industry and drive actual business impact.
We support our members via many programs, including...
Protecting your profession
Assure quality, instill trust
Mitigate risk, lower costs
Stay current, increase productivity, reduce costs
Cultivate support; meet new partners, discover avenues to growth
Achieve distinction and competitive advantage
Promotion of research & analytics for the benefit of all
Measure performance, inform strategic planning
Improve efficiency, stay ahead of trends