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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas.

How You'll Benefit from Membership

As the leading voice, resource and network of the marketing research and analytics community, the Insights Association empowers intelligent business decisions.

Through advocacy, education and certification, we enable our members to thrive in an evolving industry and drive actual business impact.

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We support our members via many programs, including...

Government Affairs

Protecting your profession

Standards

Assure quality, instill trust

Legal Compliance

Mitigate risk, lower costs

Education & Training

Stay current, increase productivity, reduce costs

Networking

Cultivate support; meet new partners, discover avenues to growth

Certification

Achieve distinction and competitive advantage

Advocacy

Promotion of research & analytics for the benefit of all

Benchmarking

Measure performance, inform strategic planning

Information & Ideas

Improve efficiency, stay ahead of trends

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Expert perspectives and the latest information on the trends, techniques, and legislative action impacting the marketing research and data analytics community.

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.

What's your role in our community? See specifically how we can help you...

The Highest of Standards

IA's 2019 Code of Standards and Ethics for Marketing Research and Data Analytics defines the heart and soul of the insights community. It includes 130+ improvements reflecting methodological evolution and the practical use of secondary data.
Privacy for America Coalition

The future of data management is now being decided with the development of a national privacy law. As a founding member of the Privacy for America Coalition, IA is working with leaders in Washington to ensure this legislation will not impede the work we do. For this reason alone, all companies and departments across the insights industry should join IA.

Pierre Le Manh, CEO North America & Global Deputy CEO, Ipsos

Member since 2017
Innovative Events for Members and Non-Members

Insights Association conferences are known for providing objective, unbiased content and high-level networking. Join us at one of our events and expand your knowledge and peer network.

The Insights Association hosts some of the most widely anticipated and highly rated conferences in the market research and data analytics space. No matter your title or tenure, you’re sure to make friends and learn something new at an Insights Association event. Committed to providing objective, expert education for research practitioners and senior executives alike, topics address myriad facets of the marketing research spectrum and apply to all skill levels and career stages.
Advocacy - Reed Cundiff

IA fights for us in the areas of data privacy, pharma and telephone research, incentive payments, taxation, and in other ways many don’t realize. Their persistent advocacy keeps the business of research flowing and allows us to concentrate on generating insights for our clients and growing our businesses.

Reed Cundiff, CEO, Kantar NA

Member since 2017