Smarty Pants announced the addition of industry veteran Michael Desmarais to its senior leadership team. Desmarais serves as a vice president for the full-service agency that has added 24 research professionals to its roster in 2021.
Desmarais was most recently a vice president at Paramount Pictures where he led market research and consumer insights for all of the studio’s domestic motion picture releases. Prior, he oversaw consumer insights and strategy across some of ViacomCBS’s leading entertainment brands including MTV, VH1, CMT and LOGO – inclusive of program testing, consumer lifestyle studies, brand tracking, advertising effectiveness and social media monitoring.
Desmarais boasts over 20 years of experience leading consumer insights research on both the agency and client sides. He began his career as a strategic planner at DMB&B Advertising and then Grey Advertising. Desmarais later assumed a director role at Interbrand and then Henley Centre HeadlightVision (now part of Kantar). His cross-category research and consulting supported brands like Microsoft, Coca-Cola, Unilever, Coty, Hallmark, Sony, Wrigley, Nissan and JPMorgan Chase. Desmarais then transitioned client-side to ViacomCBS, where he spent more than 13 years applying his talents across media channels and consumer lifestages.
“We are thrilled to welcome Michael to our team. His research and business savvy have already been instrumental in guiding our top food & beverage, toy & game, entertainment and healthcare clients. And his innovation and organizational insights are helping us attract and retain the best talent, enhance creative offerings, refine operations and ensure Smarty Pants’ culture remains unchanged,” states Smarty Pants founder and CEO, Wynne Tyree.
Desmarais is based in Los Angeles.