The Trump Administration will no longer seek to add a citizenship question to the 2020 Census, after the Supreme Court struck down the attempt.

On July 2, 2019, according to a Department of Justice official, the Department of Commerce officially dropped their plans to add a citizenship question to the decennial headcount and any suggestion of delaying the 2020 Census, in response to their defeat at the Supreme Court last week. The Insights Association had joined an amicus brief against the citizenship question in the case. (The Insights Association's legal analysis of the case for our members is here.)

"This is another win for accurate census data, and the marketing research and data analytics industry that relies upon it," commented Howard Fienberg, VP Advocacy for the Insights Association

The citizenship question concerned the marketing research and data analytics industry because it had not been sufficiently tested and its inclusion would likely decrease response rates among predominantly-Latino immigrant households (both legal and illegal), as well as among members of native tribes, imperiling the accuracy of census data.

Fienberg concluded that "no statistically representative research studies can be conducted in the U.S. without the most accurate decennial census data underpinning it. While plenty of challenges still lie ahead, the dropping of the citizenship question will certainly improve the chances of a successful 2020 Census."