System1 Research, a marketing research and effectiveness company, has appointed Lester Sualog as its new managing director, APAC. Sualog will be responsible for leading the APAC office, bringing 20 years of global experience in market research, strategy, innovation and business development to the role.

Founder and CEO John Kearon said, “With Lester’s experience in brand growth, strategy and market research, Lester is the ideal candidate to help drive System1’s growth in APAC. We are confident that his experience in the region, along with his vast managerial history will make him an invaluable addition to the team and we can’t wait to see the value he brings.”

“It’s an incredible opportunity to join System1,” said Sualog. “I’m excited to continue the success the company has already seen in APAC and build on its momentum.”

Sualog’s background will be a valuable asset to the System1 APAC office and System1 globally. He joins System1 from his previous role as Client Solutions Director at SKIM Asia. Prior to SKIM, Sualog was Managing Director of Fuld Omniscope where he worked to define competitive strategy and provide business growth to Fortune 1000 companies and he was also with Kantar TNS for almost 15 years setting-up various business units in the region.