Survey2Connect, provider of leading client feedback management software, and insights technology provider Cint have have entered into a strategic partnership. The collaboration will combine Cint’s global audience reach and Survey2Connect’s rapidly growing SaaS market research for a powerful new solution called “Survey2Connect Audience.”
Through this strategic alliance, clients will now have access to the world’s largest sample exchange, alongside a seamless platform experience to capture, analyse, and report feedback. Survey2Connect Audience meets the needs of the global market industry by combining Cint’s audience of 100M consumers in more than 150 countries with Survey2Connect’s multi-language platform support.
“Brands and businesses need to gain a worldwide view of their audiences, especially in times like these,” said Richard Thornton, CCO of Cint. “It is technology partnerships like this that will help meet the demands of market research in an increasingly globalized ecosystem, providing programmatic, fast access to respondents for data-driven insights.”
Survey2Connect Audience leverages Cint’s demand APIs so that clients can get estimates and start projects anytime, anywhere and with any budget.
“Now more than ever, the business dynamics are changing at a rapid pace,” said Yash Sultania, CEO and Co-Founder, Survey2Connect. “Cint’s massive global sample exchange of over 100 million respondents means that businesses can reach out to their target segment and understand their behaviour quickly and with optimized budgets. With Survey2Connect Audience powered by Cint, we now provide the complete suite of channels for businesses to reach out to their customers and target audiences.”