Smarty Pants, an Insights Association member, has announced the hiring of Blake Morin as Insights Guru. Morin is responsible for designing, executing and analyzing custom quantitative and qualitative research for several of the company’s key media, food & beverage, and toy & game clients.

Morin most recently held the position of senior data insights manager at Forrester, where he spent four years leading quantitative research studies and providing consulting services to clients across social media, technology and financial services. Prior to Forrester, Morin served as a senior consultant at C Space where he was responsible for research design, analysis and reporting for a myriad of high-profile clients in the financial services, apparel, technology and travel industries.

“Blake is a rock-solid researcher,” says Smarty Pants EVP and Chief Brainiac, Stephanie Retblatt. “He’s incredibly bright and ready for any challenge. He effortlessly blends methodological rigor with the ability to see beyond the numbers to identify insights and apply them to business challenges. We’re proud to have him on our growing team.”

Morin received his bachelor’s degree in communications and print journalism from St. Joseph’s College of Maine. He also holds a master’s degree in integrated marketing communications from Emerson College. He is based in Boston, MA.